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State and Local Tobacco Control Policy Research

Advance the ability of state agencies, legislative and regulatory bodies and local governments throughout California to evaluate, understand and implement science-informed tobacco control policy. Reducing tobacco use to low levels will continue to require local community actions. Beverly Hills ban of tobacco sales is an example of a new transition away from commercial tobacco. Policy research will be needed to test new ideas.

The tobacco control policy landscape continues to change rapidly in response to the introduction of new and novel products. New policy research ideas should examine the retail industry, tobacco industry marketing, flavorants, cannabis use, and youth interest in new products. The tobacco industry spends billions of dollars marketing tobacco products through the retail environment and these channels are important to efforts to reduce youth tobacco product access. There is an opportunity for community partnerships to focus on evidence-based policy adoption.

In 2020, we have added a new award type: Rapid Response Research to Accelerate Policy. This two-year grant supports teams of researchers working in partnership with advocates, community members, policymakers and other decision makers to identify emerging local tobacco policy issues, conduct research on these issues, and disseminate the research results in a timely way. The research conducted under this award mechanism can be descriptive, analytical, or address causal relationships among new or existing policies and should focus on informing policies that reduce tobacco-related health disparities. Further details are provided in Appendix B.

Sub-focus areas and examples of relevant research topics

Sub-focus areas and examples of relevant research topics

Retail, Marketing and youth Initiation

  • Countering tobacco industry marketing and corporate social responsibility efforts
  • Protecting youth from tobacco and cannabis marketing
  • Tobacco control policy interactions with cannabis control policy
  • Testing methods of retail stores tobacco sales reduction

 Downstream effects from California’s tobacco control and cannabis policy landscape

  • Intended and unintended consequences of the state tobacco laws passed in 2016, including Proposition 56
  • Retailer knowledge and compliance with new laws
  • Characterizing policy approaches that support stronger local tobacco control ordinances
  • Changes to the tobacco and vapor retail environment in response to recent laws
  • Policy impacts on narrowing or widening health disparities
  • Extent to which end-game strategies can reduce tobacco-related disparities

Menthol and flavored tobacco regulation

  • Research to evaluate local regulations of menthol cigarettes and flavored tobacco
  • Strategies to build support for minimum price and unit packaging
  • Strategies to strengthen local regulation and accurate labeling of chemical constituents in flavored e-juices/e-liquids

Cessation treatment research that enhances healthcare policy and systems change

  • Advancing mobile health interventions for tobacco treatment and healthcare policy
  • Studies that examine basic minimum income as a cessation mechanism
  • Studies of tobacco treatment in locations such as pharmacies
  • Testing enhanced smoking cessation treatment in healthcare settings

Research to understand cut-down-to-quit as a treatment for smoking

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